During the opening of Blizzcon 2019 company president J. Allen Brack gave a bit of an apology about acting in haste to the Hearthstone player ban and the caster ban as well saying, “We moved too quickly in our decision making, and then, to make matters worse, we were too slow to talk with all of you. When I think about what I’m most unhappy about, there’s really two things: The first one is that we didn’t live up to the high standards that we set for ourselves. And the second is that we failed in our purpose. And for that, I am sorry, and I accept accountability.”
What was clearly lacking from that apology was any announcement that anything was going to change. PCGamer later got the opportunity to sit down with Brack during Blizzcon and find out more, including the fact that Blizzard is not going to go back on the ban.
PC Gamer: I wanted to revisit the statement you made at the beginning of the opening ceremony yesterday. You said Blizzard is “committed to everyone’s right to express themselves in all kinds of ways and all kinds of places,” and you made a commitment to do better going forward and that your actions are going to matter more than words do. Are you going to be repealing the punishment against Blitzchung and the two Taiwanese casters involved in this incident?
Allen Brack, Blizzard president: We are not.
So, one of the things that we talked about in the commitment to expression about all kinds of ways and all kinds of places, is the fact that we’re huge believers in free speech, and we’re huge believers in free expression. We have a long history of that being part of the culture of the company for employees. That’s certainly part of the culture of the relationship that we have with the community. And so employees are free to post on their social media accounts. If you think about the people that we have that are esports athletes, our Grandmasters, or anyone who is participating in esports, they’re free to say and do whatever they want on their social channels. I feel like we have a far more open set of guidelines and policies than really any other traditional sport that takes a view around making sure that all of the people stay on message. And so, that’s how we think about free expression and how we’ve contextualized it.
We want the official broadcasts, which are a small percentage of the overall content that gets created, to be about the games. And we want those to be focused on the games. Again, it’s not about the content of Blitzchung’s message. It’s about the fact that it was not around the games. If we hadn’t taken action, if we hadn’t done something, you can imagine the trail that would be in our future around doing interviews. They would become times for people to make a statement about whatever they wanted to, on whatever issue. That’s just a path that we don’t want to go down. We really want the content of those official broadcasts to be focused on the games, and keep that focus.
With regards to the casters being reinstated, you’ve admitted that this situation was mishandled on Blizzard’s behalf. I’m wondering why that same sort of forgiveness isn’t being extended to the casters? Considering Blizzard admits it mishandled this situation, why haven’t you decided to be more graceful with them and their punishment?
We have been more graceful. The initial reaction was that we would not work with the casters anymore. In our revised statement, we came to the conclusion that it felt like the casters and Blitzchung, we wanted to align their penalty. So we’ve come out and said they have a six-month penalty.
He also goes on to say that the Weibo post that talked about defending the pride of China was written by NetEase and was not approved by Blizzard at all. They also talk about the casters and why they are still being punished. If you are a fan of Blizzard or you know someone who is I highly recommend you read the interview on PCGamer. It will quickly make you forget the damage control that is Diablo IV and Overwatch 2.
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