McDonald’s Uses CS:GO to Sell Food

It’s a weird sort of day today, so that kind of feels right for some off-beat news in my opinion. A Redditor from Copenhagen has decided to show off some McDonald’s CS:GO ads that seek to link the team-based multiplayer FPS with burgers and fries, in what could be seen as an ad company’s attempt at being “with it.”

mcdonald's cs:go ads

The image above comes from Redditor kakipls, which references several McDonald’s menu items with terminology from CS:GO, like calling a large meal a “full buy” and even wishing folks to good luck and have fun beneath its arches.

The signage looks to be part of a pretty large campaign in the country, as another image calls a Happy Meal a noob and refers to someone nicking a fry as a fragsteal.

Considering the location, it’s hard to call these ads a random attempt to connect with the kids: CS:GO has reportedly seen a spike in popularity in Denmark, helped in part by the performance of the Astralis team. Additionally, the sign boards are located close to the Royal Arena, where the sold out Blast Pro Series event is being held.

…and now we’re kind of hungry, so GGWP, McDonald’s.

Our Thoughts

Does this story really have a point? Nah. Sometimes one has to take a moment to double-take or headtilt in the direction of a random gaming-related thing. So that’s what we’re doing here. Seriously, though, when’s lunch?

Sources: CS:GO subreddit, PCGamesN

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Winners of Esports Reality Show Reportedly Not Getting their Prizes

It would seem that an esports reality show has vastly overestimated the costs involved with their promised prize for its winners. According to a report, the winners of Gamerz, a reality program that sought to find the next CS:GO esports phenoms, are yet to get the professional contracts that were offered at the end of the show.

esports reality show

Gamerz scouted twelve hopefuls from Scandinavia and broke them up into two teams coached by Abdisamad “SpawN” Mohamed and Oskar “ins” Holm. The program spanned the length of 21 days inside a compound known as the Gamerz House, where five finalists would each be offered a six-month professional contract

According to French esports news site Flickshot, nobody was offered any professional contract after their win, though two players joined the Tempo Storm squad after the BYOC tournament at Dreamhack Summer this past June. In lieu of a contract, the winners were offered 100,000 SEK or just over $12,000 US, though apparently the winners of the program are yet to be fully paid that prize as well.

Incidentally, the winning players were required to sign a contract with the show’s production company Gamingzone Entertainment AB that entitled the company to 20% of the players’ winnings over the next two years.

According to Gamingzone CEO Karl Mikael Cakste, his company has “naively underestimated the challenges that are associated with running a professional team” and are open to discussing the matter in order to “clarify and settle if anything has not been handled correctly from our side.”

As for the Gamerz show itself, it has been renewed for a second season, which is due to premiere on March 5th on Mixer and offers winners a spot in the Fnatic Academy.

Our Thoughts

Yeah, guys, that’s not fishy at all. Naiveté isn’t what one would call an ironclad defense against possible action, though it’s entirely possible that whatever contracts the winners signed might also lock them out from pursuing legal recourse. We’ll see if any other developments arise from this story.

Source: Flickshot via Dot Esports

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CS:GO Matchmaking Now Considers In-Game Behavior

When you’re in any competitive online game, sooner or later you’re going to run into that one person who just can’t possibly have a good time unless they’re cheating or otherwise making digital life miserable for everyone. A newly developed CS:GO matchmaking system is looking to help alleviate some of that stress and it does so by actually collecting information about in-game player behavior.

cs:go matchmaking

The new system is an update to the previous Prime Matchmaking system, which matched players who linked their phone number to their account and had reached Rank 21. The system, however, had the unintended effect of breaking up the game’s community.

The answer, then, is a new Trust system that looks at factors such as time spent playing CS:GO, frequency of being reported for cheating, and even time spent playing other games on a Steam account to form a Trust Factor rating.

The system was first tested and apparently yielded some positive results. “In matches created using Trust Factor, most players ended up generating fewer reports regardless of their Prime status,” reads the announcement. As a result, the new Trust Factor matchmaking system is now in place and will be the standard for team formation regardless of Prime status or not.

It is mentioned in the FAQ that the factors used to calculate Trust Factor are not static and are subject to frequent updates. Additionally, players cannot see their Trust Factor and are advised to simply not be online jackasses. “We don’t want players to have to worry about any particular action while they’re playing CS:GO or other games on Steam,” reads the post. “All you need to do is be a positive member of the CS:GO and Steam community.”

Further details about this new Trust Factor system can be read on the CS:GO website.

Our Thoughts

This new Trust Factor system seems to be the most effective specifically for a game like CS:GO considering it’s drawing data from Steam as well as the game itself. That said, it does open the possibility for other competitive multiplayer titles to perhaps adopt similar systems. Maybe Overwatch will be next for this kind of adjustment?

Source: official site

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