Netease gets a minority stake in Behaviour Interactive as part of a strategic investment in the company. Behaviour Interactive is the studio behind Dead by Daylight and Warhammer 40k Eternal Crusade and they also happen to be the largest independent video game developer in Canada. Following this investment, for an unnamed amount, Behaviour will continue to operate independently.
“NetEase is pleased to further develop our relationship with Behaviour, an online games pioneer and a leader of the asymmetrical battle arena genre,” said Ethan Wang, Vice President of NetEase, Inc. “We look forward to leveraging Behaviour’s deep passion and expertise to enhance our R&D efforts and deliver even more exciting new products to players worldwide.”
“NetEase’s investment validates the reputation for excellence and efficiency we have built in the online games sector over the last 27 years,” said Rémi Racine, President and Executive Producer of Behaviour Interactive. “At Behaviour, we are continuously looking for opportunities to accelerate growth by investing in R&D for new and innovative games for our players and in the recruitment of exceptional talent. As an industry leader in online games, NetEase brings highly reputable R&D and operational capabilities and experience that we believe will drive sustainable, long-term growth well into the future.”
It will be very interesting to keep an eye on Behaviour Interactive and see what sorts of things come from this new NetEase deal. We will of course be watching everything they do as we have been doing for many years now.
Source: Press Release
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