Seems like lots of MMO companies are looking to strengthen their publishing arms. We can now add Jagex, the devs behind the RuneScape series to the list of publishing-minded studios with the announcement of Jagex Partners.
Jagex Partners seeks to bring the company’s expertise to bear to help third-party studios turn their live games into “living games” as its tagline suggests. The company is particularly good at it, with their flagship RuneScape now hitting the $1 billion mark in lifetime revenue.
The new publishing company will offer live game publishing and operation services across the entire spectrum of needs, including user acquisition, digital marketing, analytics systems, monetisation design and more.
“With RuneScape becoming a $1 billion franchise, Jagex has proven its credentials as a best-in-class living games publisher,” said Jagex CEO Phil Mansell. “Jagex is in a position of strength and prosperity and we feel it’s the right time to share that expertise and support other developers in bringing their games to market.”
More details for Jagex Partners are due to be introduced at this year’s Gamescom next week.
Jagex most certainly is bringing a lot of its own history and expertise to MMO and multiplayer game publishing, which could mean big things for third-party developers. Combine this with the other companies and studios out there looking to flex their publishing firms and the expansion of dev tools like Unreal Engine and Unity, and we could be in for some impressive MMO titles in the future.
Source: press release