In this week’s MMOGames Business Review we’re going to take a look at Pokemon Go’s biggest competition, Let’s Hunt Monsters. We also have a look at the mobile esports scene, a new location-based mobile game, and PUBG Mobile. What can we say, when it comes to business at the moment mobile gaming is the thing everyone is talking about while the rest of the world is WoW crazy.
Let’s Hunt Monsters is Pokemon Go’s Largest Competition
There have been many games that have tried to capture the success that Pokemon Go has had since it released in 2016. Games like Jurassic Park Alive, Ghostbusters World, The Walking Dead Our World, and Harry Potter Wizards Unite have all failed to make any significant move in that direction. But, there is one game that stands out above the others, Let’s Hunt Monsters.
Let’s Hunt Monsters is a monster-hunting AR game from Tencent that has only been released in China. It just recently crossed the $50 million mark in player spending on iOS. This is, of course, only 4% what Pokemon Go has grossed. But, it is more than double the amount of Jurassic Park Alive, the next highest-earning AR game. This is quite a remarkable feat for a game that isn’t based on a pre-existing IP and has only been released in one market while others have seen a global release.
It is important to note that Pokemon Go hasn’t been released in China yet, though there are plans for it to go forward. When it happens though it is expected to be done with Tencent’s rival NetEase. One of the complications Pokemon Go is facing in China is that Google Maps is banned in the country. Pokemon Go relies on Google Maps to function so as you can see, there’s a bit of a problem for Niantic.
Mobile Esports Games Poised to Overtake PC Competitors
According to a new report from Niko Partners, mobile esports games generated $15.3 billion last year compared to PC’s $16.1 billion. The report also states that China is overwhelmingly the largest market for both mobile and PC esports accounting for $5.6 billion and $6.4 billion respectively. It also points to League of Legends as the biggest PC esports game, having grossed $1.9 billion last year. This is down from $2.1 billion last year. On the mobile side of esports, it is Tencent’s Arena of Valor which is taking the lead. It grossed $2.5 billion last year, up from $2.4 billion in 2017. But, while mobile esports games are set to overtake PC there were 4 PC esports titles which generated over $1 billion last year in comparison to mobile which only had 2.
The report also suggests that there is going to be a shift from spectator focused tournaments towards more open regional tournaments. “Mobile esports tournaments will engage consumers not only as spectators but as participants,” said Niko Partners managing partner Lisa Hanson. “This will create mass market participation and engagement, growing a far larger audience for esports and generating new opportunities for revenue. We will see esports transition from fewer large tournaments to the addition of large numbers of smaller tournaments that are open to everyone who wants to compete.”
Source: Games Industry
$1.75 Million Raised by Cerberus Interactive for Location-Based Games
Cerberus Interactive is working on a location-based strategy game which is said to be the first of its kind. It has grabbed the attention, and finances of the CEO of Reddit Steve Huffman and CBO of TikTok Blake Chandlee who were some of the lead investors in this round.
“We believe our marketing-driven approach to game design is a new way forward for mobile game development that has double fold benefits – players get features which are important to them, and studios are able to mitigate financial losses,” said Khan. “Premiere mobile titles require a great deal of capital, and with the funds raised thus far, we hope to not only pioneer a method that greatly reduces the risk involved, but also reshapes the mobile game development industry as a whole. We expect ‘Atlas Empires’ will be our proof of concept.”
Atlas Empires being developed in collaboration with fans and players. It democratizes the process to ensure they have a strong fanbase from development and going forward which is certainly a novel way to develop a game. Should it prove to be successful though it would be interesting to see it attempted in other games going forward.
Source: Games Industry
PUBG Mobile Now Highest Grossing Mobile Battle Royale in the World
Revenue for PUBG mobile is up an amazing 748% year on year thanks to its release in China. After just 60 days China has become PUBG mobile’s highest-grossing market, accounting for 28% of everything the game has grossed to date. But, it isn’t just China that is contributing to PUBG Mobile’s success, in the United States revenue for the game rose 565% year on year from 4.8 million to 32 million monthly. It is important to note that these numbers for China only take into account the iOS version of the game, Android isn’t included, which means that in reality, the numbers are much higher.
Revenue for PUBG Mobile last month was 5 times higher than its closest competition in the genre, Fortnite and Knives Out. The game has spent 3 months now at number one globally amongst all mobile games according to SensorTower. Superdata however, who release a list of the top 10 grossing games for PC, Console, and Mobile, didn’t list PUBG Mobile in their recent list for July 2019. It’s always interesting to see how two different companies can come to different conclusions about a game’s revenue. It is possible that Superdata simply doesn’t have the information about PUBG Mobile to include them on the list, though this seems unlikely considering PUBG is on their list for PC. It may also be that because SensorTower’s data only includes iOS that they have come to completely different conclusions than Superdata who includes Android and iOS.
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